Tag: ITB 2018

Abu Dhabi has won accolades in the best ‘personal security’ category in the Destination Satisfaction Index at the ITB Berlin. “Winning the award is an important addition to the achievements of the Capital. Thanks to the patronage of His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, and the embodiment of his interest in ensuring that the Abu Dhabi Police are at the forefront of global policing,” said Major-General Mohammad Khalfan Al Rumaithi, commander-in-chief of the Abu Dhabi Police. Abu Dhabi (DCT Abu Dhabi) has also picked up the ... Read more

Luxury train of India, Palace on Wheels, has won the Pacific Area Travel Writers Association (PATWA) award under the category ‘Tourist Train of the Year’. The award was declared at the recently concluded ITB Berlin event in Germany. One of the prestigious luxury trains of India, Palace on Wheels started its maiden run on January 26, 1982. The train was incepted with an aim to boost tourism in Rajasthan. Since then, it is treating its passengers with a royal ride showing various hues of the vibrant state. Palace on Wheels Train boasts of the royal coaches of the erstwhile rulers ... Read more

The Incredible India pavilion won the Best Exhibitor Award in the ITB Berlin 2018 convened at Berlin, Germany from 7th March to 10th March, 2018. India was represented by the Minister of State (Independent charge) for Tourism K. J. Alphons along with Joint Secretary Suman Billa and a couple of Tourism Ministry officials. More than 100 countries participated in the ITB- Berlin meet with their respective Tourism Ministers. India’s Incredible India (Ministry of Tourism) presented its short film named “Yogi of the Racetrack ” in the meet, which has got 3.2 million hits in 60 hours. At the event in ... Read more

Kerala Tourism’s new campaign has bagged the prestigious ‘Golden City Gate Award’ at the world’s leading travel trade show ITB in Berlin. Titled ‘Live Inspired’, the multimedia campaign that seeks to promote God’s Own Country as an art and cultural hub, is directed by Samir Thahir. The Golden City Gate Award is dubbed as the Oscar of tourism communication at the Internationale Tourismus-Borse Berlin (ITB-Berlin). The campaign’s ad film made for the Kochi Biennale ‘A Room with a View’ had earlier bagged the Kyoorius award in the 60 second film category. The film is conceived and scripted by Stark Communications ... Read more

India won the best exhibitor award at the ITB Berlin. For 17 years now, the Best Exhibitor Award (BEA) is considered as a quality indicator for an attractive performance at ITB. This year, the BEA was awarded to India at the Palais am Funkturm. “India has truly arrived on the international stage. Congrats to the entire team that’s been working their hearts out to showcase India as the best destination in the world,” said Alphons KJ, Minister for Tourism after receiving the award.   More than 10,000 exhibitors are divided into a total of 11 categories, each of which is ... Read more

The Tourism department of Kerala is promoting the benefits of Ayurveda at ITB Berlin. The aim is to bring more tourists to experience the benefits of Ayurveda, said Kerala Tourism Minister Kadakampally Surendran in an exclusive interview to Tourism News Live, The department’s stall at the Kerala pavilion in ITB is focusing on Ayurveda. “Ayurveda is the backbone of tourism in Kerala, and hence we are promoting the ancient stream of medicine to the people across the globe,” said the minister. He also opines that the people in Germany are very much aware of the benefits of Ayurveda. “Germans know ... Read more

ബര്‍ലിന്‍ : കേരളത്തിന്‍റെ ആയുര്‍വേദ പെരുമ ആഗോളതലത്തില്‍ കൂടുതല്‍ പേരിലെത്തിക്കാന്‍ സംസ്ഥാന ടൂറിസം വകുപ്പ്.ആയുര്‍വേദ ചികിത്സയിലേക്ക് ജനങ്ങളെ എത്തിക്കുകയാണ് ലക്ഷ്യമെന്ന് ടൂറിസം മന്ത്രി കടകംപള്ളി സുരേന്ദ്രന്‍ ബര്‍ലിനില്‍ ടൂറിസം ന്യൂസ് ലൈവിനോട് പറഞ്ഞു. ബര്‍ലിന്‍ രാജ്യാന്തര ട്രാവല്‍ മാര്‍ട്ടില്‍ പങ്കെടുക്കാന്‍ എത്തിയതായിരുന്നു മന്ത്രി. ബെര്‍ലിന്‍ രാജ്യാന്തര ടൂറിസം മാര്‍ട്ടില്‍ കേരളം പ്രധാനമായും ഊന്നിയത് ആയുര്‍വേദത്തില്‍.  മേളയിലെ കേരള സ്റ്റാള്‍ ആയുര്‍വേദ ചികിത്സാ സൌകര്യങ്ങള്‍ വിശദീകരിക്കുന്നതായിരുന്നു. മന്ത്രിയുടെ വാക്കുകള്‍ ; കേരളം ആയുര്‍വേദത്തില്‍ ഏറെ പ്രശസ്തമാണ്. ആയുര്‍വേദത്തിന്‍റെ മഹിമ ലോകമെമ്പാടും എത്തിക്കുന്നതിനുള്ള പരിശ്രമമാണ് ബെര്‍ലിനില്‍ നടക്കുന്നത്. ഈ ഐടിബിയില്‍ നമ്മുടെ നാടിന്‍റെ പരമ്പരാഗത ചികിത്സാ സംവിധാനങ്ങള്‍ സംബന്ധിച്ച് ജനങ്ങളെ ബോധ്യപ്പെടുത്താന്‍ വിവിധ സ്റ്റാളുകള്‍ ഇട്ടിട്ടുണ്ട്.. ജര്‍മനിയിലെ ജനങ്ങള്‍ ആയുര്‍വേദത്തെ ഇഷ്ടപ്പെടുന്നവരാണ്. ആയുര്‍വേദ വിധിപ്രകാരമുള്ള ചികിത്സ അവരുടെ ആരോഗ്യ സംരക്ഷണത്തിനും സൗന്ദര്യ വര്‍ധനവിനും സഹായകരമാകും എന്ന നിശ്ചയ ബോധ്യമുള്ളവരാണ് അവര്‍. ആയുര്‍വേദത്തിന്‍റെ പ്രാധ്യാനം ജനങ്ങളെ ബോധ്യപ്പെടുത്തുകയും ആയുര്‍വേദ ചികിത്സയിലേയ്ക്ക് ലോകത്താകമാനമുള്ള ജനങ്ങളെ എത്തിക്കുക എന്നുള്ളത് പ്രധാനപ്പെട്ട ഉത്തരവാദിത്തമാണ്. ... Read more

Kerala Tourism is all set to introduce a new brand ambassador, says P Bala Kiran, IAS, Director, Kerala Tourism at ITB Berlin exclusively to Tourism News Live. “A new campaign will be launched in the coming months with a new brand ambassador to promote Kerala to the globetrotters across the world,” he said. The department had earlier announced that it has plans to rope in a celebrity artiste or a sports person, and not a global face. At present, most number of travellers are visiting the central and south Kerala. The Kerala Tourism department is planning to promote the unexplored Northern ... Read more

Minister for Tourism KJ Alphons has tweeted that Incredible India’s new ad ‘Yogi of the Racetrack’ could get 3.2 million hits in 60 hours. The new ad was released by the minister at the ITB Berlin on March 7, 2018. The new TV commercial titled ‘Yogi Of The Racetrack’, shows the effect of yoga and its techniques and how it can be related to even the toughest race positions. India, the birth place of yoga, has lots of opportunity to develop yoga tourism and to capture a big share of tourism industry. With the current tourism plans, Incredible India is ... Read more

After welcoming 14 million visitors in 2017, Indonesia is all set to welcome 17 million visitors in 2018. In 2017, Indonesia obtained 93.6 per cent of the target of 15 million visitors, , a double-digit increase of 22 per cent from the number the year before. “This year we have launched “The Visit Wonderful Indonesia Year 2018” and we are promoting 18 top destinations that meet our “3A” principles of accessibility, amenities and attractions,” said Arief Yahya, Indonesia’s Minister of Tourism. “In 2018, tourism is projected to create jobs for 12.6 million people and contribute 5.3 per cent to Indonesian GPD and we are expecting ... Read more

Pacific Area Travel Writers Association’s (PATWA) award for the title of Worldwide Tourism Minister of the Year goes to Edmund Bartlett, Minister of Tourism for the Caribbean island of Jamaica. The award was presented to the Jamaican minister during the ITB Berlin trade show in Germany. “It is truly humbling to be recognised in this manner at such a major international event. “I accept this award, not for myself but for the people of Jamaica. It is clear that we have made our mark on the globe. The world now knows that Jamaica can host the biggest conferences and that we have some ... Read more

Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced that considering the visitor response, it will open the phase II of world’s longest zipline in the third quarter of 2018. The phase II will feature two new cables and will increase the capacity of the Jebel Jais Flight to 400 people per day, around 200,000 per year. Night time ziplining will commence this summer, giving visitors the opportunity to enjoy a different experience during the summer months, said the authority at ITB Berlin 2018. RAKTDA has plans to attract a million visitors by the end of 2018 and 2.9 million by ... Read more

The Jordan Tourism Board, in partnership with Universes in Universe-Worlds of Art, has launched ‘Art Destination Jordan’, a website that gives a glimpse into both the modern and ancient art scene in Jordan, on the first day of ITB Berlin. Art Destination Jordan is a “unique web product and a sustainable resource for cultural tourism, combining contemporary and modern arts and architecture with historical treasures, traditions and cultural heritage of the country”, a statement by Jordan Tourism said. With Amman as its starting point, the project also recommends excursions to other cities, archaeological sites and attractions in Jordan. “We’re really excited ... Read more

India is not just depending on the foreign tourist arrivals, close to 24 million Indians travelled last year. “In 2017, 1.8 million trips were made by Indians within the country and which will go up to 2 million in 2018 and we want this number to increase dramatically, its not just about international arrivals but also Indians visiting India,” Tourism Minister K J Alphons said while interacting to the travel/tour operators in a Q&A session at the ITB Berlin. The minister also stressed on the growing use of new technologies and methodologies in tourism, especially social media. Alphons also spoke ... Read more

Expedia presented Tourism Ireland with its 2017 ‘campaign of the year’ accolade on the Ireland stand at ITB in Berlin. Last autumn, Tourism Ireland teamed up with Expedia to grow visitor numbers to Dublin during the shoulder and off-season months. The joint campaign ran for six weeks in Britain, the United States and key Mainland European markets, including Germany. It included video and online advertising, takeovers of the Expedia homepage in the various markets, as well as email marketing. The campaign proved very successful, with double-digit increases in passenger and room demand in all markets during the campaign period; and ... Read more