Tag: balakiran ias

Efforts of tourism fraternity in floods were remarkable: Tourism Minister

When Kerala has been undergoing the disaster of the century, all the Kerala people stood hand-in-hand to confront the calamity. Kadakampally Surendran, Kerala Tourism Minister has lauded the manner in which Kerala have tackled the situation.  He was talking in a meeting with the tourism officials and other dignitaries from the tourism industry.  He lauded the contribution of the tourism fraternity in the rescue operations during the floods. He praised the efforts of Kalypso Adventures, who brought rafts from the Himalayan clubs to use in the rescue operations. He also applauded the diving experts of Bond Safari, who have rescued ... Read more

Kerala Tourism to participate in Arabian Travel Market

With an aim to woo more Arabian tourists to the state, Kerala Tourism will participate in the prestigious Arabian Travel Market, scheduled to be held from April 22 to 25, in Dubai. The Kerala delegation for the Arabian Travel Market will be led by Kadakampally Surendran, Minister for Tourism, Cooperation and Devaswoms. “Kerala Tourism’s presence at the Arabian Travel Mart augurs well for the tourism industry in the state, considering the potential it has to offer to travelers looking to include Kerala in their annual tour itineraries. Further, the B2B meets that will be organized in various places in the ... Read more

Kerala promotes Ayurveda at ITB Berlin

The Tourism department of Kerala is promoting the benefits of Ayurveda at ITB Berlin. The aim is to bring more tourists to experience the benefits of Ayurveda, said Kerala Tourism Minister Kadakampally Surendran in an exclusive interview to Tourism News Live, The department’s stall at the Kerala pavilion in ITB is focusing on Ayurveda. “Ayurveda is the backbone of tourism in Kerala, and hence we are promoting the ancient stream of medicine to the people across the globe,” said the minister. He also opines that the people in Germany are very much aware of the benefits of Ayurveda. “Germans know ... Read more

Kerala Tourism ropes in new brand ambassador, to launch new campaign

Kerala Tourism is all set to introduce a new brand ambassador, says P Bala Kiran, IAS, Director, Kerala Tourism at ITB Berlin exclusively to Tourism News Live. “A new campaign will be launched in the coming months with a new brand ambassador to promote Kerala to the globetrotters across the world,” he said. The department had earlier announced that it has plans to rope in a celebrity artiste or a sports person, and not a global face. At present, most number of travellers are visiting the central and south Kerala. The Kerala Tourism department is planning to promote the unexplored Northern ... Read more