Tag: Kerala Tourism

Karita Aaltonen hails from Finland, which is one of the world’s most northern and geographically remote countries and is the world’s happiest country. But, however, Karita feels that Kerala is the most beautiful place in the world. She was in Kerala in June 2018 for a 10-day Yoga Ambassadors Tour, organized by ATTOI (Association of Tourism Trade Organisations, India). Karita is now back in Kerala with a group of 13 women from Finland. “We had a very beautiful trip here in Munnar. I Love this place. Kerala is the most beautiful place in the world. And, I wish every one ... Read more

Twenty-six travel bloggers from across the globe began a fortnight’s trip across Kerala from Kochi on March 21, 2019. The sixth edition of the ‘Kerala Blog Express’ (KBE) was flagged off by Rani George, Secretary, Kerala Tourism at the Grand Hyatt Kochi Bolghatty. The Blog Express had its first halt at the Kochi-Muziris Biennale, where the prominent social media influencers from 21 countries took a round of India’s biggest contemporary art festival. The Blog Express this time has a stronger representation from Latin American countries with 16 of its 26 bloggers being women. The journey facilitates the visitors to write and post ... Read more

Photo for representative purpose only In an effort to empower women and create an awareness about how women can succeed in hospitality industry, The Uday Samudra Groupl, Kovalam, in association with the major hospitality organizations, conduct the first ever International Waitress Race on the occasion of the International Women’s Week. It was announced by the organizers at a press meet in Thiruvananthapuram. The Race will be held on March 13, 2019 at Vellar Kovalam. Tourism Minister Kadakampally Surendran will flag off the race an 4 pm. The winners will receive cash awards and certificates The race is expected to encourage women ... Read more

Kerala Tourism delegates in America As part of the intense tourism campaigns to attract more tourists to the state, Kerala Tourism has been conducting trade meets and road-shows in the major cities of USA.  New Jersey, Chicago, Houston and Los Angeles were the four American cities where Kerala Tourism held trade meets during February, as revealed by a press release by Kerala Tourism. “USA is the second largest market for Kerala Tourism after Europe. The four trade meets conducted there were part of a concerted campaign to tap the full potential of the American travel market. The campaign was aimed ... Read more

The Jatayu Earth’s Center at Chadayamangalam, near Kollam district in Kerala, is organizing a month-long selfie contest, ‘snap n win’. The contest is aimed to popularize the tourism destination that is slowly evolving as one of the best international tourist destinations of Kerala. The Jatayu Earth’s Center, which is the first BOT (Build, Operate, and Transfer) project of the Kerala Tourism, stands tall as a symbol of women safety and honour. The giant sculpture of the mythical bird Jatayu, symbolises the protection of women. The sculpture has a length of 200 feet, width of 150 feet and height of 70 feet. ... Read more

Poovar island As part of expanding its area of operation and to provide the benefits of sustainable tourism to the local people, Kerala’s Responsible Tourism Mission adds Poovar in Thiruvananthapuram District to its list of responsible tourism destinations. Poovar Panchayat President Ajith Kumar MS inaugurated the project at a function held at Geethu International Hotel at Poovar on Sunday. The function was presided over by the Vice President of the Panchayat, Jisthi Maitheen. Inauguration of the Project  Poovar is a picturesque coastal region, where Neyyar River joints the Arabian Sea. It is the south most part of the district, just ... Read more

As part of diversifying the tourism products and to encourage sustainable tourism models, the Responsible Tourism Mission of Kerala is planning a number of innovative concepts in the tourism sector of the state. The objective of the programme is to recompense the loss in the tourism sector due to drop in the number of tourists in the previous year, due to various reasons. As per RT Mission, several community-level tourism activities such as storytelling and cultural sessions will be launched in the month of March. Resource mapping, a process to identify new tourism destinations in the state is being undertaken. ... Read more

Walking tourism is now one of the most popular ways to experience a destination. It allows tourists to better engage with local people, nature and culture. It also help the tourists to maintain their health, while having close connection with the local people, where they travel. A recent report from the World Tourism Organization (UNWTO) provides examples of walking tourism that can serve as practical references for destinations that want to develop such offerings. Walking tourism can be developed anywhere as a sustainable tourism offer with a relatively small investment. It can bring about social and economic benefits to residents ... Read more

Kerala Tourism’s ambitious project ‘Spice Route’ is getting close to implementation. As per recent reports the 2000 year old trade route will be revived with the help of other nations, who were part of the ancient trade route. The countries would be sharing information, knowledge and discussing ways to conserve this shared heritage. Artistic presentation of ancient port in Muzris Historical records reveal that 31 countries in Europe, Asia and Far East had spice trade with ancient Kerala, including Afghanistan, Burma, China, Denmark, Egypt, Jordan, Lebanon, Malaysia, Mozambique, Netherlands, Oman, Portugal and Spain. A journey along the Spice Route is ... Read more

Kochi has immense potential to be developed as a destination for experiential tourism, considering the heritage value of the scenic seaside town known for its vintage looks and multi-ethnic population. It was opined by Kochi MLA K J Maxy during a workshop organized by the Responsible Tourism Mission. Kochi MLA K J Maxy inaugurates the workshop Fort Kochi has already come under the state’s Responsible Tourism (RT) Mission, which is the nodal agency for introducing and implementing sustainable tourism models for the state. “With its distinct demography and socio-historical status, Kochi merits more prominence on the tourism map,” said the ... Read more

Kerala Tourism has unveiled a new global brand campaign in Delhi on 19th February 2019 to replace the nine-year-old brand campaign ‘Your Moment is Waiting’. The new campaign – ‘Human by Nature’ – celebrates both people and nature equally in a seamless fashion. Kerala Tourism has premiered a short film of three minutes summarizing the way of life of the people, the inclusiveness, peace and harmony, and also rolled out snapshots capturing the vivid aspects of life, culture and nature during the launch of the campaign. Drawn from powerful human stories and set across five different terrains, this film is ... Read more

Kerala has been the favourite destination for Telugu people during 2018. As per records, around 1.26 lakh tourists from Telangana visited Kerala during the year, citing an increase of 27 per cent tourist footfall from the state, when compared to the previous year. It was informed by VS Anil, Deputy Director, Kerala Tourism Department, while talking in a B2B meeting in Hyderabad. “Meanwhile, 13 per cent increase in tourist base was registered from the neighboring State of Andhra Pradesh to Kerala during 2018,” he added. The B2B meeting was attended by around 50 hoteliers from Kerala, who had an opportunity ... Read more

The Department of Tourism has invited proposals from eligible sports/event management agencies for branding, promoting, marketing and revenue generation activities of the Champions Boat League. The last date of submitting proposals has been extended till 3 pm, February 21, 2019. The selected agency will be responsible for promotional activities for five years. From this year onward, the famed snake boat races of Kerala are to be held in a league format on all Saturdays from August to November 1. The races will kick-off with the Nehru Trophy Boat Race at Punnamada Lake, Alappuzha, on August 10. This will be followed ... Read more

In a bid to expand its presence in the Mediterranean countries, Kerala Tourism has participated in the International Mediterranean Tourism Market (IMTM) in Tel Aviv P Bala Kiran, Tourism Director led the State delegation at the two-day IMTM held last week. IMTM is the largest annual professional tourism fair of its kind in the Eastern Mediterranean and the official and only professional exhibition for the tourism trade market in Israel. “In the highly competitive global marketplace, we need to scout for new source markets to attract tourists. Our participation in a prestigious event such as IMTM will act as a ... Read more

Kerala’s much awaited Champions Boat League (CBL) is scheduled on 10th August 2019. The IPL style boat league was planned to conduct last year, but postponed due the unprecedented rain and floods. The event envisages to make the state’s hugely popular boat races into a world-class experience for tourists and creating an international sporting atmosphere for participating clubs and their oarsmen, CBL will start during the festive season of Onam in August with the prestigious Nehru Trophy Boat Race in Alappuzha and end with the President’s Trophy Boat Race in Kollam on November 1, with 12 races during the intervening ... Read more