Category: Wellness Tourism

The Ministry of Ayush is organising various activities in the run up to the International Day of Yoga, 2021. One among these is a series of five webinars that the Ministry is organising under the broad theme of “Be with Yoga, Be at Home” in collaboration with five renowned organisations of the country who will present one webinar each on a particular topic of importance in the current scenario. The first among the series will be held on Monday, 24 May by The Art of Living on “Finding inner strength amidst outer crisis.” This series of five insightful webinars is ... Read more

Lockdown fatigue extended work-from-home model and constant fear of infection has created a demand for wellness packages and stress relief therapies as consumers look to unwind and relax. Several hospitality firms, as well as online at home services platform such as Urban Company, have responded by curating packages on stress relief, digital detox, and immunity building meal services to woo customers. Badly hit by the pandemic, wellness business is reviving as various states lifted restrictions on spa services with Kerala being the most recent one. Hotels, resorts, and traditional Ayurveda centers have started witnessing demand registering up to 40% growth ... Read more

As we bid adieu to an arduous 2020, it is time to kick-start 2021 with a renewed focus on wellness to balance the mind, body, and soul. Discover the magic of Jiva, the award-winning spas, where guests will find a unique range of spa treatments that blend age-old Indian healing techniques with the finest natural ingredients. Following methods of ancient wisdom and true deliverance of self-consciousness, each treatment is designed to initiate holistic healing. Discover the beauty and wonders of inner silence with Antar Mouna, a meditation technique that helps in reconnecting with the inner being. Achieve a state of ... Read more

With the opening of the tourism industry in Kerala, medical and wellness tourism has gained tremendous momentum. Ayurveda, Yoga and Naturopathy are the key contributors injecting a new life to the hospitality industry which has itself been on life support system for a long time now. Yoga as well as Ayurveda has been seen as natural ways of boosting immunity, improving quality of life and wellbeing of both mind and body. The fact that both don’t pose any harmful effects adds to the advantage. Both are believed to have great significance in building immunity for the body, and also help ... Read more

Niraamaya Wellness Retreats, known for its bespoke wellness offerings, has devised a set of ayurvedic treatments that are being offered to boost immunity. The Niraamaya Immunity Booster Package, the hospitality firm says, is designed to help strengthen you against the various afflictions in the world today. In Ayurveda, the objective of immunity-boosting is achieved through rasayana, vajikarana and ojovardhaka therapies. Rasayana and vajikarana medications enhance the immune system by using immuno-modulatory agents of herbal origin. The Ayurvedic concepts of Vyadhi Kshematwa, Ojas and Bala are the primary focus areas, Niraamaya stated in a press release. The therapeutic strategy of this ... Read more

To showcase the benefits of India’s ancient form of health science – yoga – and the potential of it as a tourism product, the Ministry of Tourism presented a webinar on ‘India as a Yoga Destination’ under the Dekho Apna Desh series. The webinar highlighted the current yoga landscape and how it can be leveraged to broad base and scale up tourism in India. The session was moderated by Rupinder Brar, additional director general of Ministry of Tourism and  presented by Achal Mehra who is the CEO of Greenway (a social impact company) and founder of an eco-friendly resort Mahua ... Read more

The Ayush Department, which is into promoting alternative medicine systems in India, has introduced new schemes through its Ayur Raksha clinics to spread the message of ayurveda. The schemes – Swasthyam, Sukhayushyam, Punarjani, and Amritham – will be promoted through the clinics in government run ayurvedic institutions. Swasthyam is focussed on reducing the intake of medicines to focus on daily routine, seasonal routines, good food, and moderate exercise for physical and mental health Sukhayushyam is focussed on the health of the elderly. Medicines should not leave them sapped of energy but be able to boost their immunity. They should also ... Read more

Pranayama will help us in building immunity and curing respiratory illnesses, Prime Minister Narendra Modi has said. Addressing the nation on Yoga Day 2020, Modi emphasised the benefits of yoga and how it is helping the world in the fight against the coronavirus pandemic. “Yoga is helping us in this fight against this pandemic. The pranayama will help us in building immunity and resolving respiratory illnesses,” he said. Highlighting the importance of exercises, PM Modi requested citizens to make yoga a part of their regular life. “All of us are doing yoga at home with the family. International Day of Yoga ... Read more

Tomorrow is International Day of Yoga. The mass performance of the Common Yoga Protocol (CYP) – one of the most popular Yoga programmes across the world – will remain at the heart of the International Day of Yoga (IDY) like always, but this year it will be observed in a non-congregative manner. Yoga is an invaluable ancient Indian practice with numerous benefits to both physical and mental health. Given the context of the current COVID-19 pandemic including restrictions on the movement of people and a slowdown in economic activity, the benefits offered by Yoga have become especially important for physical ... Read more

Kerala’s stock as an important ayurvedic destination has been growing even during the lockdown period induced by the coronavirus pandemic. Ayurveda and related treatments have been essential components of Kerala tourism, making the state a popular tourist spot for travellers across the globe. But with the advent of Covid-19, the travel sector was hit hard, and the industry came to a standstill. With the passage of time and with lockdown restrictions eased, domestic tourism has started to take some shape and the state’s handling of the pandemic is expected to build confidence among travellers. Ayurveda is the extra dimension that ... Read more

Medical tourism will revive faster in India than that in many other countries, a senior India Tourism Development Corporation (ITDC) official has said. “Indian medical tourism industry is likely to revive faster than even some developed nations in Europe, and probably USA too. India has shown comparatively better handling of the pandemic situation as compared to these nations,” said Piyush Tiwari, director (commercial and marketing), ITDC. “Medical tourists will look at countries which seem relatively safer. They will look at a country that has better health protocols. Countries like India that have had a lower number of Covid-19 deaths, are ... Read more

Ayurveda has played a huge role in building Kerala’s tourism brand, along with the state’s scenic backwaters and houseboats. The importance of ayurveda in boosting immunity is known to all, but the concept probably needs further marketing in international destinations. With the Covid-19 epidemic decimating economic structures around the world, ayurvedic immunity could become a powerful tool in the hands of the state government. Kerala chief minister Pinarayi Vijayan on Thursday inaugurated Ayur Shield – a set of ayurveda immunity clinics – to spread this message. An ayurveda community website, called ayurvedacommunity.org was also launched on the occasion, which will ... Read more

Ayurveda is the biggest revenue earning sector as far as Kerala Tourism is concerned.  Ayurveda tourism in Kerala comprises two categories  1.    Wellness Ayurveda2.    Therapeutic Ayurveda The first one is more connected to the tourism angle and are mostly represented by beach properties. This segment has always attracted great demand. Around 65% of the Ayurveda clients come into this category out of which most are international guests. They take a 7-28 day programme when the international season kicks in from  September to April. This year also most of the resorts were running full house from last October till the lockdown was implemented. The ... Read more

A new ayurveda protocol will take shape in the post-Covid era aimed at keeping tourists safe and healthy, given that any wellness treatment would involve high degree of body contact. A set of ayurvedic associations like the Ayurvedic Medicine Manufacturers Organisation of India (AMMOI), the Ayurveda Hospital Management Association of India (AHMA) and Ayurveda Medical Association of India (AMAI) have been engaged in sustained conversations with the Central government on the subject. A new protocol document has been submitted by the associations for approval and a panel is currently looking into it. Talking to Tourismnewslive.com, Baby Mathew Somatheeram, Kerala Travel ... Read more

They say every crisis brings with it certain opportunities. The Coronavirus pandemic has impacted the travel and tourism sector to an unimaginable extent yet it throws open new possibilities. Once we see the back of this virus, many people would want to travel domestically to places like Kerala to reduce the stress that has piled on, says Anish Kumar P.K, CEO of The Travel Planners, in an interview. Excerpts: Q: What Is the future of travel after Coronavirus? A: The current coronavirus crisis is impacting everyone’s lives. We can no longer go out to the movies, see our friends, and ... Read more