Tag: Pavitra Yatradham Board
Gujarat to follow Kerala model for Ayurvedic tourism
The government of Gujarat is planning to promote Ayurvedic tourism, learnt from the success story of Kerala in the sector. A campaign launched by the Tourism Ministry promoted by Bollywood super star Amitabh Bachan, in this line was very promising. The government will start 10 wellness centers this year with a cost of Rs 5 crores. The centers will offer both preventive and curative treatments to the tourists. “We will be holding meetings with the forest and tourism departments shortly and will start the project on a PPP (Public private partnership) basis. We will be targeting popular eco-tourism destinations and ... Read more