Tag: Tourism in Italy

Digital platform to explore lesser-known destinations

Italy has launched a new digital platform named ‘Trame d’Italia’ as a move to promote lesser-known destinations in the country. The digital platform which was officially unveiled at a conference conducted by the Ministry of Culture and Tourism will gift the travellers an enticing experience of the regions which are rich in culture, history and culinary traditions, yet undiscovered and unexplored. The platform offers three routes as of now: Northern Monferrato-Piedmont’s vineyard landscape named World Heritage Site by the UNESCO, the historic territory of Lunigiana between Liguria and Tuscany regions, and the Brianza in northwest Lombardy. The routes soon to ... Read more

Italian Bank invests €5 bn in tourism

Web Desk The Colosseum in Rome, built C. 70 – 80 AD Intesa Sanpaolo, Italy’s largest bank by assets, invests €5 billion in tourism by striking a deal with the country’s cultural ministry. A lion share of the money will be used for restoration and redevelopment projects, making more buildings available for cultural use. The investment will take place over three years in a deal called ‘Pact for Tourism 4.0’. The money will also spend for the training of workers in the tourism sector, technological innovation, and modernization of accommodation. According to a study carried out by the Intesa Sanpaolo ... Read more