Tag: stb

Seychelles Tourism Board (STB) has launched its global advertising campaign film that will be showcased across traditional and digital mediums in the India market. The film is a first of its kind initiative of Seychelles Tourism Board, India Office and is directed and developed by digital content creators –TheVibe. The film captures the essence of Seychelles and highlights diverse aspects of the destination. Seychelles being a popular destination for island hopping, the video begins with mesmerizing aerial views of the main islands of Mahé, Praslin and La Digue and highlighting the world’s most photographed beach Anse Source D’Argent known for ... Read more

Photo Courtesy: Delegate The Singapore Tourism Board (STB) has created a fund to encourage content creators in Singapore to create local content for a global audience. The $1 million fund, named ‘Fast Forward’, aims to provide support to filmmakers, vloggers, media companies and creative agencies to create films, videos and animations that creatively feature Singapore and bring to life STB’s tourism tagline ‘Passion Made Possible’. “Singapore has a passionate community of content creators and storytellers who are already producing inspiring content and telling a great Singapore story,” said Terrence Voon, Director for Digital and content at STB. “As part of ... Read more

The Singapore Tourism Board (STB) is planning to focus on the secondary cities in India to enhance its tourism revenues. STB has conducted a road show in Coimbatore on 18th July 2018, to propagate their different packages to the travel and tourism industry and to the general public. As per statistics, Singapore has been witnessing a steady growth of 16 to 17 per cent during the past years in terms of tourist arrivals from India. STB records says 6.1 lakh tourists from India had visited Singapore from January to May 2018. However, most of these tourists are from the metro cities. That ... Read more

As per the recent statistics by the Singapore Tourism Board (STB), tourist arrivals for the first quarter of the current year were up by 7.1 per cent compared with the same period last year. Around 17.4 million visitors arrived last year and their spending hit $26.8 billion. “The winds are in our favour because the outbound growth potential in the Asia-Pacific is the highest in the world. In our backyard, there is going to be growth in travel from a growing Asian middle class,” said STB chief executive Lionel Yeo. “While there is a higher demand for travel in the region, there has also ... Read more

Singapore Tourism Board (STB) has launched Tourism Information and Service Hub, an online platform that allows businesses to contribute and access content, including travel software services for use on digital channels. The new platform, which was announced last year, is the first of its kind and acts as a one-stop tourism resource for businesses. Businesses can upload their operating hours and events to gain exposure, while businesses here and abroad may download such information and have updates automatically reflected on their linked websites and mobile applications. ‘The platform addresses an industry need to have more up-to-date information about tourism offerings and to ... Read more