Tag: Meetings
Good days are ahead for MICE tourism in Kerala
Meetings, Incentives, Conferences and Exhibitions (MICE) tourism has been evolving as an important sector in the world tourism industry. The activities of the Meetings Industry are increasingly becoming a significant element in the future growth of the global economy. It is an essential part of the spread of knowledge and professional practices, and a key factor in building better understanding and relations among different regions and cultures. A lot of destinations are undergoing changes as they attempt to adapt themselves for competitive advantage in a bigger share of the MICE industry. As a key driver of development in tourism, it ... Read more