Tag: Kerala Tourism Mission

Responsible Tourism Mission gives new hope to Kerala Tourism

Foreign tourists enjoy how a earthen pot is made from mud Responsible Tourism has been giving a new vision and hope to the state of Kerala, which has been withered by the devastating rain and floods in recent time. The Responsible Tourism Mission (RT Mission) has been formed by the state with a ‘triple-bottom-line’ mission, which comprises economic, social and environmental responsibilities. It makes tourism a tool for the development of village and local communities, eradicating poverty and giving emphasis to women empowerment. The mission, which aspired to provide an additional income and a better livelihood to farmers, traditional artisans, ... Read more