Tag: International Advertising Association
Film on J&K Tourism wins IAA award
A short film on Jammu and Kashmir tourism, titled “Warmest Place on Earth” has won “gold” at an award ceremony organised by the India chapter of International Advertising Association (IAA). The ad film launched by the state’s Tourism Department in September 2017 has been declared the winner in the ‘Travel and Tourism Category’ at IndiAA awards held in Mumbai on Friday. The film highlights the hospitality of Kashmir. The 5-minute film was the first such big campaign launched by the Kashmir government. Conceptualised by J Walter Thompson, the film was directed by filmmaker Amit Sharma. The lyrics of the background song in the ... Read more