Tag: Conference Tourism

Tanzania to focus on MICE tourism

Arusha International Conference Center Tanzania is plans to utilize the country’s positive features like favourable environment, good weather, good accommodation, modern meeting facilities and improved communication infrastructure to promote MICE tourism in the country. “We are bringing together hoteliers, tour and travel agents as well as representatives from local and International Airlines to hatch new means of capitalizing on conference tourism,” said Devotha Mdachi, Director General of the Tanzania Tourist Board (TTB). “Leisure tourism is gradually being replaced by ‘working visits,’ where people travel not just to enjoy sceneries but also making use of the time in being productive away ... Read more

Rwanda eyes on Conference Tourism

Rwanda targets to raise revenue of USD 74 million through its Meetings, Incentives, Conferences, Events and Exhibitions (MICE) tourism strategy this year, Rwanda Convention Bureau said on Tuesday, 31st July 2018. As part of its diversification strategy of tourism sector, the Rwanda Development Board (RDB) has introduced the MICE tourism policy in 2014. It aims at providing innovative products in the tourism sector, while preserving existing popular tourism sectors like gorilla tourism, eco-tourism, cultural and community-based tourism. The new products will work as complimentary to the existing tourism sectors. “Last year Rwanda hosted 192 conferences, generating revenue of USD 42 ... Read more