Tag: BtoC Meet

Ministry considers Aamir Khan as brand ambassador to woo Chinese tourists

The tourism ministry is readying to hold business-to-consumer road-shows in foreign countries for the first time and is considering using Bollywood stars such as Aamir Khan to promote India in key markets such as China where they command a huge fan following, said Union minister KJ Alphons. The tourism ministry is planning to conduct business-to-consumer road-shows abroad for the first time. It is considering association of Bollywood starts such as Aamir Khan for the promotion of India in the key markets like China, where they have huge fan following, said the Union Minister for Tourism, KJ Alphons. “Revenue from foreign ... Read more