Tag: VisitScotland

Expedia Group to boost travel in Scotland

Sango Sands Beach, Durness, Scotland. Photo Courtesy: Instagram.com/gordondohertyphotography Expedia Group, one of the world’s largest online travel companies, and Scotland’s national tourism board, VisitScotland, have joined hands to help drive travel demand by supporting the country’s hoteliers. Expedia Group and VisitScotland have come to an agreement to build awareness of its value-adding technology tools, help maximise hotels’ offering and boost travel demand, particularly during the low season. Expedia Group’s expertise on managing travel data will help VisitScotland conduct a review of the visitor experience in Scotland, with a focus on improving regional spread across the country as well as working ... Read more