Tag: Sidney
‘Undiscover Australia’ – new campaign to showcase the unknown Australia
Photo Courtesy: Gizmodo Tourism Australia has launched a campaign in South and South East Asia to crack the typecasts of what Australia has to offer and challenge common misconceptions. The campaign will cost around $10 million. The campaign consist promotional videos explaining what else Australia has to offer to the tourists, other than the stereotypes like Kangaroo, beaches etc. The videos are created by Clemenger BBDO Sydney and UM, with a tagline ‘Undiscover Australia.’ The campaign targets travellers from India, Singapore, Malaysia and Indonesia by showing unexpected activities and experiences Australia has to offer. Each video shows a cliched activity ... Read more