Tag: Kalash Valley
Pakistan’s tourism industry to flourish within a decade
A recent report of World Tourism and Travel Council anticipates Pakistan’s tourism industry has the potential to grow to around USD 40 billion within the next 10 years. The ruling government led by Imran Khan has already vowed in its election campaign that it would promote Pakistan as ‘Asia’s Best Kept Secret’ in global tourism market. The government is confident that tourism would be contributing Rs.1 trillion to Pakistan economy by 2025. Countries like Switzerland, Thailand, Philippines, Maldives and Sri Lanka demonstrate that sustainable tourism is a tool for development. The initiative of the government under the National Action Plan ... Read more