Tag: Joe Okudo

Kenya to review a charter incentive program to boost inbound tourism

The Kenyan government to review a charter incentives program to incorporate low-cost carriers and scheduled flights to boost inbound tourism. Joe Okudo, permanent secretary at the tourism ministry, said the number of charters has risen from one charter (Condor Airlines) to 10 now, boosting tourism business in the region, which has been affected by negative travel advisories. “This move will not only strengthen our destination’s brand visibility as a whole in the source markets but increase visitor number. It will allow us to venture into joint marketing initiatives with the airline operator and the travel agents’ consortia,” said Okudo, as ... Read more