Tag: Chopin
Chopin-themed campaign by Poland scores more than 165 million views in Chinese market
Staged by the Polish Tourism Organisation’s International Office in Beijing, a three-month promotional campaign on the Tuniu platform, one of China’s leading online travel agencies and tourism portals, has just wrapped up. The objective was to introduce the Chinese audience to Poland’s tourism highlights related to Fryderyk Chopin and to showcase itinerary proposals for touring our country. The campaign in question was inspired by the 210th anniversary of the renowned composer’s birthday and the 10th anniversary of the Chopin Museum opening in Warsaw. The project involved, i.a. creating a dedicated landing page in Tuniu’s booking application, adding new Chopin-themed trips ... Read more