Tag: ATB

Azerbaijan Tourism Board (ATB) has launched ‘Take another look’ campaign as part of its strategy to present a new portrait of the country, enhance its destination value and double the current in-bound tourism by 2023. The brand positioning and identity is an invitation to attract travellers to consider Azerbaijan from a unique point of view and discover its untold stories and secrets. With a new brand and the ‘Take another look’ promotional campaign, Azerbaijan will focus on increasing the number of tourists from a broader pool of countries throughout Europe, the Middle East, China, as well as Central and Southeast ... Read more

African Tourism Board (ATB), in partnership with public and private sector members, is looking to enhance the sustainable growth, value, and quality of travel and tourism in Africa. The  soft launch of ATB will be held today during World Travel Market in London. Around 200 top tourism leaders, including ministers from many African countries, as well as Dr Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM. ATB is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. The Board is part of the ... Read more