Tag: Algarve Region Tourism Board

Algarve must evolve ‘beach holiday’ brand: Portugal tourism chiefs

Algarve tourism chiefs say the region must diversify and build on its renowned ‘beach holiday’ brand in order to benefit from the rapidly evolving global tourism market. Joao Fernandes, Algarve Region Tourism Board (RTA) President and Algarve Tourism Association (ATA) boss, said Algarve tourism unquestionably remains very strong. However, it can drive greater recognition and wealth creation by improving and diversifying its offer. The news comes ahead of the 2019 Algarve Tourism Conference running from 9am-5pm at the Hilton Vilamoura Resort on Friday September 27. This year’s central theme is ‘health and wellness’ travel. Worldwide ‘wellness tourism’ spend is rising ... Read more