Tag: VisitSingapore
Singapore Tourism Board and KrisShop team up to promote local brands on the E Space
The Singapore Tourism Board (STB) and KrisShop, Singapore Airlines’ flagship retailer, announced a three-year partnership today to jointly market home-grown brands and grow their e-commerce reach, as well as create seamless experiences for their local and international customers. Under this partnership, the content will be co-developed to profile local brands on KrisShop.com and highlight the vibrancy of Singapore’s retail scene. In the first phase, STB and KrisShop will launch a domestic campaign to raise awareness of local brands and grow demand for their products. Both partners will develop and amplify content to showcase local design talent and elevate the perception of Singapore’s dynamic retail scene. ... Read more