Tag: 12th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy

Kerala had realized the infinite potential offered by the tourism scene as early as 25 years ago, said to P Balakiran IAS, Director, Kerala Tourism. He was addressing the closing session of the 12th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy in Kovalam. “The state had moved ahead of times as it identified the revenue generation possibilities and the employment opportunities tourism could offer. Kerala was also able to integrate technology with tourism. The tourism industry in the state has already made use of various social media platforms to enhance the industry here, he said. Balakiran also said ... Read more