High demand for Wellness and detox therapies from Stressed Customers
Lockdown fatigue extended work-from-home model and constant fear of infection has created a demand for wellness packages and stress relief therapies as consumers look to unwind and relax. Several hospitality firms, as well as online at home services platform such as Urban Company, have responded by curating packages on stress relief, digital detox, and immunity building meal services to woo customers.
Badly hit by the pandemic, wellness business is reviving as various states lifted restrictions on spa services with Kerala being the most recent one. Hotels, resorts, and traditional Ayurveda centers have started witnessing demand registering up to 40% growth month-on-month.
Travel firm Thomas Cook India said that travelers are increasingly looking at destinations such as Goa, Kerala, Rishikesh (Uttarakhand), Gokarna (Karnataka), among others to enjoy wellness experiences.
“With the announcement of re-opening of spas, Ayurvedic resorts in Kerala there has been a demand in inquiries for wellness packages,” said a SOTC spokesperson.
IHCL which runs the Taj group of hotels said that its guests are increasingly opting for stress-relief and detox options leading to an average 50% month-on-month increase in such spa treatments. The hospitality group introduced Taj Wellness Retreats in September 2020 across select hotels that combine the expertise of in-house spa brand Jiva’s services offered for five-day wellness and 14-day Ayurveda retreats.
Since the reopening of its wellness brand Kaya Kalp in Karnataka, Telangana, Tamil Nadu, Goa, and Rajasthan, ITC Hotels said that guests have been opting for its signature 60-minute-long therapy massage. The hotel chain is also offering curated special services menus aimed at immunity building.
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