‘Bharat Parv 2021’ launched on Republic Day to promote domestic tourism

Lok Sabha Speaker Shri Om Birlaon Tuesday, inaugurated the ‘Bharat Parv 2021’, a virtual national festival showcasing the country’s diverse culture, cuisines, and handicrafts. Minister of State (Independent charge) for Tourism and Culture Shri Prahlad Singh Patel was also present on this occasion. The Ministry of Tourism in collaboration with other central Ministries is organizing this year a virtual ‘Bharat Parv’ event from 26th to 31st January 2021, showcasing the spirit of ‘Ek Bharat Shreshtha Bharat’.

Shri Om Birla in his address to the august gathering greeted everyone on the occasion of 72nd Republic Day.  Praising India’s democracy, the Lok Sabha Speaker observed that due to the guiding spirit provided by the Constitution, in the journey of the past seven decades democracy in our country has matured, strengthened, and become even stronger,

Regarding the tourism sector, Shri Birla remarked that there is no state or district in our country that doesn’t have a distinct specialty of its own. Because of this uniqueness, India has become a center of attraction for international tourists too. We are working to connect the whole country through tourism and culture, the Speaker said.

Shri Birla further said that through the ‘Bharat Parv’ program, the Ministry has taken the commendable task of bringing together India’s tourism, spiritual and other activities on a single platform.

Observing that the COVID-19 pandemic has posed the greatest challenge for the tourism sector, Shri Birla noted that despite the odds, the tourism sector has worked to turn this challenge into an opportunity. Emphasizing the potential of the tourism sector in India, Shri Birla said that the tourism sector is the only area that provides the largest number of employment to people. He stressed that if we wish to change the socio-economic conditions in our country, then it is essential that efforts be made for the growth of the tourism sector. Appreciating the role of states, Shri Birla further said that every state has strived towards developing its wellness, yoga, and spirituality- related destinations in the tourism sector.

Addressing the gathering the Tourism Minister, Sh Prahlad Singh Patel said that tourism is the most effective medium for exhibiting the cultural diversity and rich heritage of our country.  He said that the objective of ‘Dekho Apna Desh’ initiative of the Ministry of Tourism is to encourage citizens to travel widely within the country and enhancing tourist footfalls, leading to the development of the local economy and the creation of jobs at the local level. This initiative is in line with the vision of the Prime Minister asking every citizen to visit at least 15 destinations by the year 2022 to promote domestic tourism.

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