Karnataka Tourism Society in membership drive to revive industry

karnataka tourism

The Karnataka Tourism Society is inviting membership from travel, tourism and hospitality stakeholders, to revive the industry and create value. The Society is aimed at promoting tourism in the state of Karnataka and to drive the interests of all persons engaged in activities connected with tourism.

Tourism contributes 14.8% towards the State’s GDP and supports over 16 million jobs. Karnataka has immense potential to become a world-class destination and the state is trying to support the efforts of the tourism department to globally market it.

The Federation of Hotel and Restaurant Association of India (FHRAI), Association of Domestic Tour Operators Association of India (ADTOI), Adventure Tour Operators Association of India (ATOAI), India Association of Tour Operators (IATO), Travel Agents Association of India (TAAI), BCIC, FKCCI, Karnataka Tourism Forum(KTF), Enterprising Agents Association of India (ETAA), SKAL, South India Hotel and Restaurant Association (SIHRA), Travel Agent Federation of India (TAFI), Karnataka Pradesh Hotel & Restaurant Association (KPHRA) etc are part of the founding members of the Society.

Speaking on the occasion of the launch of the Membership drive, TK Anil Kumar, Secretary (Tourism), Govt of Karnataka said, “Karnataka is home to a large and exciting portfolio of globally acclaimed tourism products with UNESCO World Heritage Sites, splendid wildlife and resplendent nature, virgin beaches to adorn. ‘Karnataka Tourism Society’, will enhance the marketing efforts of Karnataka Tourism in inbound travel and promote our destinations to major markets within India and abroad.”

K Shyamaraju, President, Karnataka Tourism Society, said, “The Karnataka Tourism Society promises to be a unique opportunity for us to explore business opportunities for the tourism industry in Karnataka. ‘Karnataka International Travel Expo’ has helped to create a networking eco-system to focus on developing business opportunities within the travel trade from India and abroad.”