Tourism Authority of Thailand (TAT) conducts India’s first ever luxury virtual connect

Tourism Authority of Thailand (TAT) has conducted India Luxury Virtual Connect (ILVC), India’s first ever virtual roadshow designed exclusively for leading travel partners across key metro cities to touch base with the Thai private sector.

The first ever India Luxury Virtual Connect (ILVC) conducted on July 15 -16, witnessed participation from 28 Thai luxury sellers along with 130 travel agents across south-west India and another 130 agents from the north-east.

ILVC was conceptualized and executed by BRANDit, the official representative firm of TAT’s Mumbai office. The ILVC interface, developed by Travel Gyan, is a virtual platform for leading travel partners to experience the roadshow exactly in the same format as the physical roadshow.

The objective of ILVC was to introduce brand new products that cater to the luxury segment in India and further to share updates about Thailand for Indian buyers to understand the changing tourism landscape of tourism. 

Addressing the occasion of TAT’s very first virtual roadshow, Cholada Siddhivarn, Director, TAT Mumbai, said, “This year has been extremely challenging for all of us in the travel industry and at TAT, we are working each day to come up with creative solutions for our business requirements. We are extremely delighted to have introduced a platform like ILVC to the Indian market and reach out to buyers across the country. We are certain that this networking will help us drive arrivals to Thailand as soon as international travel is permitted.”

Vachriachai Sirisumpan, Director, TAT New Delhi, added, “Through it is still not clear when the international tourists from India will be able to travel to Thailand but it is important for us to stay connected with our partners. TAT India Offices would like to connect our Thai hospitality and travel businesses with travel agents in India and use this platform to update them about the products and services.”

The Royal Thai Government has declared the relaxation of public places such as malls, restaurants and attractions with heightened safety measures and health regulations. Additionally, domestic flights are functional and leading hospitality brands are introducing safer precautions for the health and safety of each guest as well as employees. Owing to these developments, TAT is certain that soon international borders will be reopened to welcome visitors across the world and tourism will emerge again with the guidelines of the ‘new normal’.