Royal Enfield is back

royal enfield

The Bullet Club and adventure travel go hand-in-hand. The Royal Enfield range of motorbikes have long served the inquisitive Indian traveller well, providing muscular support whether it’s a Himalayan expedition or North-Eastern sojourn.

And after a lull thanks to the lockdown restrictions, Royal Enfield is back again. It has resumed operations at more than 90% of its retail network across India. As of today, more than 850 stores and 425 studio stores across India are operational for sales and service. While most of these stores are completely operational, the stores in certain cities are functioning partially or on alternate days as advised by local authority guidelines.

In an effort to enhance customer satisfaction and ensure maximum safety and convenience to customers, Royal Enfield has rolled out a slew of initiatives that offer contactless purchase and service experience.

Speaking about the initiatives, Lalit Malik, Chief Commercial Officer, Royal Enfield, said, “We have created an engaging and convenient online approach that brings the world of Royal Enfield to the customer’s fingertips, and allows him or her to remain connected with the brand. The array of online and digital customer-centric initiatives we’ve launched is an initial step towards the larger digital journey we will undertake,” he said.

 Customers can now bring home the motorcycle in three simple steps without as much as walking into a store. An online discovery of your favourite motorcycle on the Royal Enfield website can be followed by a home test ride and an online bookingfacility available on the website itself. Customers can go through the gallery of motorcycle variants and colour options, choose genuine accessories to enhance appeal and functionality of the motorcycle, and have a look at the kitted-up motorcycle before booking it online. The customer can then connect with the closest local dealer and complete payment formalities through e-payment options available across Royal Enfield dealerships and the motorcycle can be delivered at the customer’s doorstep.

 On the service front, Royal Enfield has deployed Service on Wheels- a fleet of mobile service-ready motorcycles. The Service on Wheels motorcycles are purpose-built, and equipped to carry tools, equipment and genuine spare parts to undertake almost 90% of all typical service and repair requirements at the doorstep of a customer, and will even be deployed as Road Side Assistance vehicles. Service on Wheels is accompanied by authorised Royal Enfield technicians who strictly adhere to all safety related guidelines. E-payment optionswill be available to the customer for a truly contactless service experience. The Royal Enfield Service on Wheels will be available across all dealerships by July. 

 The oldest motorcycle brand in the world in continuous production, Royal Enfield, made its first motorcycle in 1901. In India it has its manufacturing base in Chennai. Its motorcycle line-up includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine. Royal Enfield also manufactures the Classic, Bullet and Thunderbird models in 350cc displacement and the purpose-built Himalayan powered by the new LS410 engine. It exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.