Switzerland Tourism launches `Campaign of Hope’

Zervin Cermatt Switzerland

Switzerland Tourism, while encouraging travelers across the world to stay home and stay safe, has launched a new campaign — #dreamnowtravellater — to keep hope afloat in travelers across the world, giving them something to look forward to when the pandemic is finally behind us.

Under normal circumstances, most of us right now would be diligently planning our summer vacations this year, but these are not normal times. As the COVID-19 pandemic spreads across major parts of the world, many countries are doing what they can to keep their citizens safe. Restrictions on domestic and global travel is one of them.

A short video released by the Switzerland tourism board shares with the world the message to `Dream Now Travel Later’ against a backdrop of its stunning landscapes. It assures the world that the beautiful country will pause time and stay the way it is and be ready to welcome visitors when the world opens up. The video asks people to stay home and stay safe until that time comes.