Social media influencers touring Kerala is all thrilled about the culture & cuisine
A group of ten exceptionally talented social media influencers from Middle East are touring the God’s Own Country at present and, are all praising the land, its culture, cuisine and hospitality.
The all-ladies group include travel bloggers, social media influencers, food bloggers and photographers from the different Emirates. The group have started their FAM tour from Kochi on November 24. The familiarisation trip organized by East Bound Discoveries, in association with Luxury Travels Kuwait, will conclude on November 30. The FAM trip, which is also partially supported by Kerala Tourism, is organized as part of an effort to revive Kerala Tourism in Middle East market.
“Majority of them are from Kuwait, and one each from Abu Dhabi, Qatar and Saudi Arabia,” said Hari K C, Business Head South India, Eastbound Discoveries. “All the members in the team are very influencial in social media, especially Instagram and Snapchat with a good number of followers. The group also has a well-known artist from Kuwait,” said Hari.
The team visited Athirapally, Marari and will also halt at Kumarakom before they leave the God’s own land on November 30th. The trip organized by Shikha Al Rashed, have visited the local markets in Kochi, Fish auction centre at Chethy beach, etc, which helped them engage in local interaction with people from different areas and cultural backgrounds. They will also be doing a village life experience package at Kumarakom as part of the FAM trip.
“The visit has changed our perception about Kerala and it’s by all means beyond our expectation. We are all taken aback by the warm, royal hospitality of the people in Kerala. The entire tourism industry stakeholders and the hospitality industry have been very co-operative, welcoming and helpful,”said Shikha Al Rashed.
“Already their posts regarding the trip is generating tremendous response and interest about Kerala in various social media platforms,” added Hari. Grand Hyatt Kochi and CGH Earth were the hospitality partners for this FAM Tour. The delegates were happy enjoying the wonderful hospitality of Grand Hyatt Kochi followed by the warmth of CGH Earth at Marari and Kumarakom and a spectacular cruise on the houseboat hosted by Spice Routes Luxury Cruises.