St Petersburg campaigns in Dubai to woo travellers
Visit St Petersburg is promoting the destination within the UAE as a choice destination for business and leisure through Dubai-based Plan b Group, which has acquired the ‘Visit St Petersburg’ destination account recently. Also, the Plan b Group founder &chairman, Harmeek Singh has been appointed as ‘Visit St Petersburg’s’ representative in the country.
“Through the ‘Visit St Petersburg’ campaign, Plan b will do what we do best by promoting business and tourism opportunities from the UAE to the incredible city of St Petersburg. Our experience in integrated marketing services has given us this opportunity and the tie-up will see us implementing a 360-degree marketing strategy. Experiential activities will highlight the identity and uniqueness of the city and match the potential travellers’ expectations when they travel to the city,” said Harmeek Singh.
“UAE is an important market for us and building positive bridges between our communities is a leading directive. Plan b’s track record of successful international and multi destination campaigns made them an obvious choice for ‘Visit St Petersburg’ and we are confident that this association will result in visible results of our plans and projections,” said Nana Gvichia, deputy head of Tourism Development of St Petersburg.
As part of the campaign directives, Plan b Group will run destination marketing campaigns, events and roadshows across UAE and other geographies in its collective footprint.