Record visitors for Shanghai international tourism festival 2018
Shanghai Tourism Festival 2018, which concluded on Saturday 7th October 2018, saw a record 12.75 million visitors from China and abroad, which is more than five percent from the previous year, as informed by the organizers.
The festival witnessed performances by more than 1,300 performers came from 25 countries and regions in the parade held at the opening ceremony of the festival on September 15, 2018. This year the European Union has made its debut float in the parade and received a reward for its special effects.
“We hope the float can help attract more Chinese to visit European destinations,” said William Fingleton, head of press of the European Union delegation to China.
Over 70 activities were held and many new tourism products were promoted during the festival to mark the 40th anniversary of China’s reform and opening up, and welcome the upcoming China International Import Expo.
Shanghai Tourism Festival has been held for more than twenty times, since 1990. The activities start from the first Saturday in every September, last for more than twenty days, cover several major categories and nearly forty programs, including sightseeing, leisure, entertainment, recreation, sports, exhibition, exquisite food and shopping and attract millions of tourists every year from around the world.