Dubai strengthens ties with China to boost tourism

Photo Courtesy: The National

Dubai is strengthening its ties with China for boosting tourism. It was announced by Helal Saeed Almarri, Director General of Dubai Tourism, while talking in the Dubai China Conference, which is attended by more than 900 local dignitaries, stakeholders and Chinese partners.

The tourism ministry is planning various activities to lure Chinese tourists to the country,  including city-wide Chinese New Year celebrations.

Earlier this year, the Dubai Tourism authority has inked an agreement with one of China’s largest smartphone manufacturers, Huawei, to pre-load devices with both user-generated and official cinematographic content of Dubai.

As per an amendment to the agreement, Huawei Mobile Services agrees to offer accessible content about Dubai, in particular through the company’s newly-updated SkyTone travel and roaming apps.

China Eastern Airline has launched direct flights from Dubai to China’s eastern province of Shanghai On Sept. 17 to attract more tourists from the region.

As per records, Dubai has hosted around 453,000 Chinese visitors in the first six months of 2018, which is nine per cent more than that of last year