Cox & Kings appoints Anushka Sharma as brand ambassador
Cox & Kings Ltd., has roped in Bollywood star Anushka Sharma as the company’s brand ambassador. The actress will be seen promoting the company’s unique travel offerings in a new TV campaign to be released soon.
Talking about roping in Anushka Sharma, Karan Anand, Head, Relationships, Cox & Kings said, “Anushka is known for her versatility, experimentation and unusual personality. She perfectly represents a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings’ innovative holiday offerings.”
Speaking about her experience, Anushka said, “I am glad to be associated with the world’s oldest travel company Cox & Kings. I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world. Whether you are travelling solo, with your partner or friends, Cox & Kings has a holiday experience for every type of traveller.”
This is the first ever association of Cox & Kings with a Bollywood superstar. Anushka will be promoting the brand across print, television and digital platforms. With this announcement, Cox & Kings will introduce Europe Summer 2019 packages starting at Rs 69,750 and winter departures to the Far East, Australia, New Zealand and Exotic destinations starting at Rs 58,980 only.