Croatia and Slovenia to have joint tourism promotion in China
National Tourist Board of Croatia has announced on Tuesday, 28th August 2018, that the European Travel Commission (ETC) has approved funds to Croatian and Slovenian tourism authorities for their joint promotion in China.
The programme named “Experience Croatia, Feel Slovenia” is aiming at enhancing the visibility and reputation of the two counties in the Chinese market and presents them as ideal tourism destinations in European. The cost of the campaign is over 200,000 euros (USD 234,500), half of which have to be co-financed by ETC.
The campaign, which will be conducted from October 2018 to March 2019, will have two joint workshops in Beijing and Shanghai. There will be two online training courses for Chinese tour operators and travel agencies in Croatia and Slovenia, along with as advertising in prominent Chinese media.
“I am sure that our investments and planned activities, together with approved European funds, will ensure even better Croatian results on the big Chinese market,” said Kristijan Stanicic, Director of Croatian National Tourist Board.
Earlier, the two countries have decided to celebrate the year 2018 as the EU-China Tourism Year. Stanicic said that Croatian National Tourist Board has already opened a new office in Shanghai and Croatia will continue to promote itself in China.
“Croatia has hosted around 136,000 Chinese tourists so far this year and generated 203,000 overnight stays, which is a 36 per cent growth compared to the same period last year,” said Stanicic