Yoga Ambassadors Tour helpful to enhance tourism: Tourism Min

Yoga Ambassadors Tour would enhance the growth of tourism in Kerala, said Tourism Minister Kadakampalli Surender in the Kerala Legislative Assembly today.  While answering the queries of MLAs – Prathibha Hari, A N Shamsheer, C K Hareendran, and U R Pradeep- the minister stated that the Tourism ministry has taken all the necessary steps to facilitate the Yoga Ambassador Tour Programme, which is to be conducted on June 14 2018.

The tourism ministry targets 50 per cent increase in the number of domestic tourists and 100 per cent increase in foreign tourists by the end of 2021. Propaganda are already started on this regard. ‘Come out and Play’, a new branding for Kerala Tourism promotion has also been launched.

“There are also plans to present Kerala as the destination for Marriage/Convention tourism in the coming years. Publicity of tourism program through social medias will be strengthened in the days to come. The ministry is also planning to conduct Music/Culinary festivals,” said the Minister.