Los Angeles Tourism launches online training for ME

Los Angeles Tourism & Convention Board launches ‘L.A. Insider,’ a online training tool for travel trade professionals in the Middle East. The mobile and tablet-friendly programme is the first of its kind for L.A. Tourism. The programme, developed by TravPRO, has been designed to help travel trade better sell the city and stay up-to-date with its latest offerings. A record 48.3 million tourists visited L.A. in 2017, and is expected to reach 50 million by 2020.

“We’re proud to launch such an advanced training programme, one that will help our clients discover L.A. like an insider and sell L.A. like an expert. Los Angeles’ welcoming spirit, celebration of diversity and perfect weather are bringing visitors in greater numbers. New restaurants, attractions and hotels are opening up quickly to meet demand and it can be difficult to stay on top of all the new developments – L.A. Insider aims to provide the travel trade with a one-stop-shop platform for everything they need,” said Francine Sheridan, Europe and ME Regional Director, L.A. Tourism.

“We are extremely grateful for the ongoing support we receive from our industry partners. The launch of L.A. Insider speaks to our commitment to travel trade professionals by providing them with helpful tools they can use on a daily basis as well as recognition for their expertise,” said Ernest Wooden Jr., President and CEO of L.A. Tourism.”