STB launches one-stop tourism resource platform for businesses

Singapore Tourism Board (STB) has launched Tourism Information and Service Hub, an online platform that allows businesses to contribute and access content, including travel software services for use on digital channels.

The new platform, which was announced last year, is the first of its kind and acts as a one-stop tourism resource for businesses. Businesses can upload their operating hours and events to gain exposure, while businesses here and abroad may download such information and have updates automatically reflected on their linked websites and mobile applications.

‘The platform addresses an industry need to have more up-to-date information about tourism offerings and to have a one-stop source to find out what is happening in Singapore, including walking trails and the latest deals. The service is free for businesses to use and also provides access to services such as navigation functions for use on a business’s website or app,” said STB chief executive Lionel Yeo, after launching the hub at STB’s annual tourism industry conference.

Singapore-registered tourism stakeholders will also be able to access free online courses as well as workshops provided by the STB through its marketing college from the second half of this year.

“Tourism has been undergoing some serious transformations in recent times. My bet is that the future holds even more change and disruption, and it will come at us at a faster rate. The upshot of this is that we have to be continuously adapting and changing too, lest we find ourselves out of step, or left behind,” said Yeo.