TripAdvisor launches sponsored placements

Getting on the top listing on TripAdvisor had always been a difficult task for hoteliers and they had to heavily bank on the user reviews to find a top place in the travel review site. Hoteliers no longer need to rely on the user reviews and competitive rates, you can now buy a top spot with TripAdvisor launching Sponsored Placements.

TripAdvisor has officially launched the paid hotel placements following a three-month beta period.Access to Sponsored Placements is available to all accommodation providers with an active Business Advantage subscription and who share rates and availability through TripAdvisor.

The new advertising subscription will complement Business Advantage, which had evolved from TripAdvisor’s Business Listings to allow accommodation businesses to “impact booking decisions, differentiate from competitors, and measure and strengthen their online reputation.

To set up a Sponsored Placements campaign, hotels select from three monthly cost-per-click budgets, with customisable budgets coming soon. The ads are then automatically targeted to internet users searching for relevant accommodation options in the area. Businesses are only charged for the clicks their ads receive.