AccorHotels to launch new hotel brands in India

Europe’s leading hospitality group AccorHotels said it has plans to launch new hotel brands in luxury and service apartment space. The company is in advanced stage of discussions with a real estate developer in Gurugram to launch its first global apartment hotel brand, Novotel Suites in India. The construction of the project which comprises around 100 apartments is expected to start in the next few months. The company also has plans to launch similar projects in Vijayawada, Andhra Pradesh.

AccorHotels owns and runs around 20 brands across 92 countries. In India, it currently operates around 47 hotels under 10 brands, including Sofitel, Novotel and Ibis, in major cities like Delhi, Mumbai and Bengaluru.

The company is also planning serviced apartment projects in the country, a couple of which is under development. It also has plans to launch standalone apartment hotel brand Novotel Suites. At present, AccorHotels operates service apartment business under the Novotel brand in Kolkata and Visakhatpatnam and Grand Mercure in Bengaluru.

AccorHotels is also at an advanced stage of discussion to launch its global luxury brands Raffles Hotel and Banyan Tree and has plans to launch at least four hotels under these brands. At present, the company operates four luxury hotels under Sofitel, Fairmont, Pullman and Swissotel brands across Mumbai, Jaipur, New Delhi and Kolkata. It is also looking develop more Fairmont hotels in Delhi, Bengaluru and Mumbai.