Trek Bicycle enters India; offers 34 models

Tour de France winner Lance Armstrong. (AP Photo/Alessandro Trovati, File)

One of the world’s leading bicycle manufacturers, Trek Bicycle launched 34 bicycle models in premium and super premium category. The products will be available across its dealers in Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai and Indore. The bikes in India will be priced between Rs 26,000 and Rs 3.60 lakhs.

“Trek Bicycle India will also double the network of retail outlets to 26 from the existing 13 outlets by the end of December 2018,” said Navneet Banka, country manager Trek Bicycle India.

The company does not have exclusive retail outlets in the country but hopes to open them soon. “We are in advanced stages of talk with some partners to open our exclusive retail outlets in the country,” added Banka.

The company will also sell wide range of cycling parts, accessories, merchandise and riding gear under the brand name Bontrager in India.