Middle East

Abu Dhabi launches digital platform to boost cultural tourism

Abu Dhabi has launched a comprehensive new digital initiative which will act as a ‘one-stop’ reference for all cultural information regarding the destination.  The new initiative will allow users to gain instant access to every possible aspect of cultural life and heritage in the emirate.

A website would act as a main hub for information, along with a mobile app (iOS and Android), social media presence as well as podcasts on Soundcloud and iTunes that feature weekly broadcasts of cultural topics and discussions with experts. The initiative was launched as part of the UAE Innovation Month.

“Through launching an accessible digital platform of this level of diversity and inclusivity, we are ensuring that we encourage creativity, and supporting the spread of innovative thinking within society, benefiting users from all backgrounds and interests,” said Mohamed Khalifa Al Mubarak, chairman, DCT Abu Dhabi.

The initiative will use the very latest technologies and functionality, and will feature continuously updated content, fresh new photos and videos, a 360 walkthrough for each cultural location or activity, contact information and an interactive map, a ‘book a visit’ option for individuals, groups and schools, as well as an education kit for multiple locations. It will also feature a ‘Send a Postcard’ option, an event calendar, a ‘Make a contribution’ mechanism to allow users to support a favoured asset, nearby recommendations, driving directions for each location as well as personalised content.