Kerala Blog Express will start its journey on March 18
The fifth edition of Kerala Blog Express, the annual campaign of state Tourism Department, will be flagged off on March 18. Minister for Tourism Kadakampally Surendran will flag off the two-week-long event from Mascot hotel in Thiruvananthapuram.
This year the campaign will see 30 bloggers from 28 countries across the globe participating in the event. The participating bloggers are from France, US, UK, Canada, Germany, Italy, Spain, Bulgaria, Romania, Venezuela and Peru. The bloggers were selected through a voting system with over 50,000 votes garnered online.
The Kerala Blog Express was piloted in 2014 with the aim of creating a pool of global brand ambassadors who have experienced Kerala and have the ability to reach out to aspiring globetrotters. The third edition of Kerala Blog Express won the Bronze for Social Media (Outreach) at the ABBY Awards 2016.