Festival and Events

Kerala Tourism organizes roadshow in Marseille

After a successful ITB Berlin held in Germany from March 7-11, Kerala Tourism conducted a roadshow in Marseille, France on March 13. The Kerala Tourism is touring European countries as part of its marketing campaigns to attract more European tourists to the God’s own Country.

The Marseille roadshow under the leadership of Rahul, Managing Director of Kerala Tourism Development Corporation (KTDC), saw 15 tour operators from Marseille attending the show. Nearly 40 per cent of foreign footfalls to the state are from the developed countries of UK, Germany and France.

Considering that Europe is a high potential market for overall tourism growth, Kerala Tourism had chalked out a rigorous promotional campaign to attract Europeans to the state. The second phase of the campaign, which began with Vakantiebeurs in Netherlands and followed by FITUR in Spain, will conclude with the roadshows in Milan, Italy, on March 15.