Lufthansa offers digital & virtual experiences at ITB

Lufthansa Group is present at the International Tourism Fair Berlin (ITB) with the motto “Welcome to an open world,” and offers visitors numerous interactive travel experiences.

Thanks to augmented reality, you can travel to the world’s metropolises New York, Mumbai or Shanghai in just a few seconds. Visitors can dive into virtual worlds and experience a street band in New York, a Holi festival in India or see Shaolin monks in Shanghai. A special feature of this experience is that guests can interact directly with their surroundings, for example, drum with the street musicians in New York. Every vacationer participant will also be receiving a small souvenir of their virtual trip.

On the first floor, visitors can use HoloLens glasses to virtually fly various Lufthansa Group aircraft. Guests can use interactive 3D projections to fly holograms of the flagships, such as the Airbus A350, over the surrounding exhibition stands.

The Lufthansa travel feeling can also be experienced in the original seats of First Class, Business Class and Premium Economy Class. In order to make the travel experience even more authentic, Lufthansa offers visitors the chance to put on virtual reality glasses that make them feel like they are on board a real aircraft. As a high-light, the newly developed Business Class can also be experienced in this way.

Fans of the #SayYesToTheWorld campaign will have the opportunity to make their own film. Similar to the original Lufthansa spot, visitors can sit down in the Premium Economy seat and answers the question “Why do you love the world?” The responses will be cut into five videos and uploaded to the Lufthansa YouTube Channel.

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Furthermore, Lufthansa will present examples of new services on the ground and in the air on an interactive video wall such as family offers, online services, lounges and on-board entertainment.

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In 2017, the Lufthansa Group’s ITB stand was awarded first place in the categories “Best Booth Design” and “Carriers”.