Singapore Tourism inks deal with Paytm, offers huge discounts
Paytm, India’s mobile-first financial services platform, has become a household name in the country within a short span. Understanding the potential of Paytm and its reach among 300 million active users, the Singapore Tourism Board (STB) has recently entered into a strategic partnership with Paytm to joint run promotions on its platform to promote Singapore tourism. This deal has made STB the first National Tourism Organisation (NTO) to partner with Paytm.
Paytm will be offering up to Rs 2,500 cashback on flight tickets to Singapore booked through the app. The Paytm platform will house a microsite featuring Singapore’s new, inside-out, unified brand ‘Passion Made Possible’ and related branded content. The customised microsite will help entrench the country’s Passion Made Possible brand which was launched in August last year with the Indian visitors. Under the partnership, STB and Paytm will also embark on a series of print ads and radio buys to promote the three-month campaign and drive travel to Singapore.
“STB constantly seeks innovative ways to better engage with Indian travellers and our partnership with Paytm is a step in this direction. Indian consumers are increasingly taking to digital and online platforms and show a high acceptance of digital payment modes. Our partnership with Paytm is, therefore, timely to harness this trend and enable Indian travelers to book flights to Singapore with ease. We received a record number of more than 1.2 million visitors from India in 2017 and this year, we hope to continue the momentum by inviting more Indian travellers to Singapore. We are happy to partner Paytm and look forward to reaching out to its users and enticing them to come, explore Singapore,” said GB Srithar, Regional Director – South Asia, Middle East & Africa (SAMEA), STB.
“Paytm has always been at the forefront of India’s digital revolution, enabling millions of people to adopt cashless payments for a wide range of transactions. This alliance with STB will further augment this revolution by helping more Indians discover about Singapore as an engaging and diverse tourist destination and enable them to book tickets for Singapore through Paytm,” said Abhishek Rajan, Vice President, Paytm, after signing the deal.