Dubai to launch world’s first ‘MasterChef’ restaurant
The First Group has signed a landmark deal with global content powerhouse Endemol Shine Group to bring the world’s first MasterChef, the TV Experience restaurant to Dubai. The restaurant will be launched in The First Group’s forthcoming Wyndham West Bay Dubai Marina Hotel, which is scheduled to open in the second half of 2018.
Based on the hugely popular MasterChef reality television series, the restaurant will introduce first class dining experience to Dubai. The restaurant will showcase talents and recipes of MasterChef series contestants from 52 territories from where the programme is produced worldwide. The restaurant features an interior design concept inspired by the MasterChef TV set itself. Diners will be able to choose from a dynamic menu featuring popular original dishes conceived and inspired by series contestants and champions.
“MasterChef has a global fan base who are keen to engage with the brand in new ways and our extensive range of successful products and experiences are a testament to its worldwide appeal. MasterChef the TV Experience is an exciting opportunity for audiences in this market to enjoy a unique and immersive dining experience that will truly reflect the values, quality and integrity associated with MasterChef,” said Frances Adams, Endemol Shine Group director, Brand Strategy.
“We’re incredibly excited to introduce this unique restaurant concept to Dubai,” he said. “It is an extension of an iconic brand that will further enhance the city’s reputation as a global dining destination,” , said Duncan Fraser-Smith, director of global food and beverage for The First Group.