SRK’s #BeMyGuest film bags CIFT awards
Dubai received the highest accolade of the day at the ceremony, the CIFFT Grand Prix Award, for the World Best Tourism Film in 2017. This was awarded to the #BeMyGuest film starring Bollywood superstar Shah Rukh Khan, the eleventh time that the campaign video has been recognised at an international award ceremony this year.
In March, the film won the Gold Award in the ‘City’ category of ITB Berlin’s “Golden City Gate” awards; followed by two top awards in May at the International Tourism Film Festival, “Tourfilm Riga” – the Grand Prix, as well as first prize in the ‘Tourism Destination’ category, achieving a total of 13 awards in most festivals of the CIFFT Circuit which includes Film Art & Tourism Festival “FilmAT” 2017; ART&TUR – International Tourism Film Festival 2017; Cannes Corporate Media & TV Awards 2017; 2017 World’s Best Television & Films; Zagreb Tourfilm Festival 2017; and SILAFEST – The International Festival of Tourist and Ecology Film 2017, to name a few.
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is celebrating the award win at the 29th edition of the CIFFT 2017 Awards, held in the beginning of December 2017 at the Austrian Federal Economic Chamber in Vienna. These prestigious accolades further bolster the city’s position as a pioneer of tourism marketing across both regional and international platforms.