Spain’s Ibiza Island launches web in Chinese

With an aim to promote its tourism sector among Chinese population, the Spanish island of Ibiza, located in the east, has launched a new website in Chinese language. The island, which is the third largest of the archipelago of the Balearic Islands, launched the website the FITUR event being held from January 17 to 21.

The Chinese travellers, who wished to travel in groups earlier, are now turning to individual travellers and this is the right time to attract them to the destinations. Conversing with a non-English speaking Chinese traveller is a bit of a difficult task for the destination managers. “It seems every country speaks English, but it is not like that,” he said, “there are millions of Chinese citizens and we are an opened society, I always say Ibiza is one of the capitals of the world, we coexist with many different nationalities and we want the Chinese nationality to be in our city too,” said Rafa Ruiz, the Mayor of Ibiza.

The Balearic Islands is one of the three main destinations in Spain for international tourists along with Spain’s north eastern region of Catalonia and the archipelago of the Canary Islands.