King Khan recreates #BeMyGuest campaign in Dubai
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) releases its much-awaited #BeMyGuest campaign video, featuring Bollywood superstar Shah Rukh Khan.
Conceptualised with the aim to strengthen the connection and cultural links between Dubai and India, the video directed by Kabir Khan underlines the importance of audiences from the subcontinent and the vast diaspora as the top source markets for inbound and repeat visitation to the emirate.
“Last year I invited my fans around the world to Be My Guest while giving them a glimpse into my Dubai, as part of this exciting partnership with Dubai Tourism. This year, along with one of Bollywood’s most recognised directors, Kabir Khan, we are taking that partnership further to exploring new places and attractions but with the signature essence of Dubai that truly makes it a place where every visitor can feel like they belong to even greater heights,” says Shah Rukh Khan.
The 2.0 #BeMyGuest portrays Shah Rukh Khan’s journey across a series of short films that see him taking visitors to Dubai through a multifaceted destination. The stories allow audiences to explore Dubai and experience the diversity of stunning tourist offerings. The mini-series has been shot across picturesque and iconic locations of Dubai like Legoland, Bollywood Parks, Hatte Mountains etc.
Issam Kazim, CEO, Dubai’s Corporation for Tourism and Commerce Marketing (DCTCM), said, “There is no one quite like Shah Rukh Khan – with his charisma, global appeal, and most importantly because he truly considers Dubai to be his second home and shares so many similarities with what Dubai stands for. We are also very pleased to work with Kabir Khan for the first time, as he has brought to life Dubai’s extensive tourism proposition, while weaving in Shah Rukh’s unique relationship with the city.”