Taiwan welcomes cyclists
Taiwan Tourism Bureau is partnering with Fox Sports to launch a digital campaign to help tourists research and plan cycling trips to Taiwan.
The ‘Taiwan on Two Wheels’ website, built by Fox Sports, (www.taiwanon2wheels.com) is now live as the online hub to drive more cycle tourism to Taiwan. It provides all information and tips including bike routes, rental information and packing advice for avid cyclists to plan a cycling vacation in Taiwan.
To spice up the presentation the website highlights an influencer programme curated by Fox Sports, featuring globally renowned celebrities including Miss Universe 2015 Pia Alonso Wurtzbach and renowned cyclist Owain Doull from Team Sky, conducting Taiwan cycle adventures.
“We’re encouraging everyone to come and explore Taiwan on two wheels; from pro cyclists to those who prefer to take it slow,” says Joe Chou, Director General of the Tourism Bureau.
FOX SPORTS is also partnering with the Taiwan Tourism Bureau to publicize the campaign and website via social channels such as Instagram. The campaign’s collective of influencers has a combined social media following of 18 million, further enabling Taiwan Tourism Bureau to engage with potential visitors across the region, and worldwide.