Short haul destinations like Dubai, Maldives and Singapore to go all out to woo Indian tourists
Key short-haul destinations for Indian tourists, in the likes of the UAE, Maldives, and Singapore are trying to woo Indian tourists with influencer campaigns and attractively-priced packages in partnership with airlines with popular and traditional long-haul destinations going under lockdown because of an increase in covid-19 cases.
As per outbound experts, with the opening of international destinations for tourists, there has been a significant demand and an impressive growth rate of 25-30%. Short-haul destinations such as Dubai and Maldives have seen 100% growth in bookings in December compared to previous months. Also, there are encouraging bookings for Egypt as well.
Indian tourists planning to visit the UAE, which started welcoming visitors in July, are required to take two covid-19 PCR tests, one not more than 96 hours before departure and a second test upon arrival in Dubai. The tourism board of Dubai is running phased campaigns since April to woo travelers from India, which remains its top source market. To boost demand, it is also running the ‘Live Your Story’ campaign across social media platforms to encourage travelers. Starting with the annual Dubai shopping festival (in January), Dubai has a lot to offer across interests and budgets. Dubai will kick-start its food festival, Gastronomy, in February, while the Art Dubai event will begin in March.
Nearby beach destination, Maldives has also started attracting tourists to its white-sand beaches and luxury resorts after India established an air bubble agreement in August. The Maldives is collaborating with major airlines, tour operators, and agents to create awareness and promote the destination, with different marketing activities in India.
Meanwhile, Singapore is taking a long-term view of the Indian market as its borders remain closed for tourists. However, it has been investing in digital and social media outreach in partnership with Zomato, BookMyShow, and NH7 Weekender music festival to stay connected with Indians. The Singapore Tourism Board (STB) is planning to launch an influencer campaign on social media ‘Singapore thru Passionistas’ Eyes” with five popular social media influencers to create a community of advocates for Destination Singapore.
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